How Does EDDM Work

How Does EDDM Work? – A Step-by-Step Guide to USPS Every Door Direct Mail

Want to send postcards to every home in your target area—without a mailing list?

That’s exactly what EDDM (Every Door Direct Mail) does. Offered by USPS, EDDM is a powerful way to get your message in every mailbox on a specific route or ZIP code. And the best part? It’s affordable, effective, and surprisingly simple to use.

In this guide, we’ll show you how EDDM works—and how to launch your own campaign in just a few steps.

📦 What Is EDDM (Every Door Direct Mail)?

EDDM is a bulk mailing program from USPS that allows businesses to send flyers or postcards to every address in a chosen area—without needing to buy addresses or permits.

  • ✅ No mailing list required
  • ✅ No postage permit needed
  • ✅ Target entire neighborhoods or specific ZIP codes
  • ✅ Perfect for small business outreach and local marketing

🛠️ How Does EDDM Work? Step-by-Step

Here’s how to run an EDDM campaign from start to finish:

  1. Choose Your Target Area:
    Use the USPS EDDM Online Tool to select carrier routes by ZIP code, city, or even demographics.
  2. Design a USPS-Compliant Postcard:
    Use one of the approved EDDM sizes (like 6.5” x 9”, 8.5” x 11”, or 6.25” x 11”). Make sure your postcard includes:
    • The USPS EDDM Indicia (pre-printed postal info)
    • Return address (recommended)
    • Call-to-action & special offer
  3. Print & Bundle Your Postcards:
    Your flyers need to be bundled in stacks of 50 with facing slips (USPS forms). This ensures smooth processing at the post office.
  4. Submit Paperwork & Drop Off:
    You’ll drop off your EDDM bundles at the local post office that serves your selected routes. USPS delivers them to every residential and/or business address.

🎯 Why Businesses Love EDDM

  • Saturation targeting with no database required
  • Low postage costs compared to traditional direct mail
  • Increased local visibility for new or growing businesses
  • Fast and flexible campaign options

💡 EDDM is especially effective for: realtors, restaurants, home service companies, gyms, and retail stores.

🖨️ Let FlyerStudios.com Handle It for You

Want to make it even easier?

We specialize in EDDM postcard printing that’s already formatted and ready to go—so all you have to do is pick your routes.

  • ✔️ USPS-compliant sizes
  • ✔️ High-quality full-color printing
  • ✔️ Free indicia placement
  • ✔️ Fast turnaround + delivery
  • ✔️ Bundling and prep available on request

📬 Order EDDM Postcards Now »

🏁 Final Thoughts

EDDM is one of the best-kept secrets in local marketing.

It’s fast, affordable, and highly effective for getting your flyers into the hands of potential customers. Whether you handle it yourself or let FlyerStudios.com take care of the details, you’ll be reaching more people—in fewer steps.