The world of marketing is ever-evolving, but one strategy that has stood the test of time is direct mail. Specifically, Every Door Direct Mail (EDDM) postcards have proven to be a highly effective tool for businesses looking to reach a broad audience in a specific geographic area. In this guide, we will walk you through the process of creating and sending EDDM postcards.

Understanding EDDM Postcards

Before we delve into the step-by-step guide, it's crucial to understand what EDDM postcards are. Every Door Direct Mail is a service offered by the United States Postal Service (USPS) that allows businesses to send mail pieces to every address in a chosen area without needing specific names or addresses. This service is particularly beneficial for local businesses aiming to reach potential customers within their vicinity.

Creating Your EDDM Postcards

1. Designing Your Postcard: The first step in creating effective EDDM postcards is designing them. The design should be eye-catching and convey your message clearly and concisely. Remember, your postcard may only have a few seconds to grab the recipient's attention, so make it count.

2. Choosing the Right Size: USPS has specific size requirements for EDDM postcards. They must be larger than 6" x 11" or smaller than 12" x 15". Ensure your design fits within these parameters.

3. Printing Your Postcards: Once you've designed your postcard and ensured it meets USPS size requirements, it's time to print them. You can choose from various printing options depending on your budget and quality preferences.

Mapping Out Your Mailing Area

With your every door direct mail postcards ready, the next step is deciding where you want them delivered. USPS offers an online tool that helps you select your delivery routes. You can choose routes based on factors like average income, age, or household size, allowing you to target demographics most likely to be interested in your product or service.

Preparing Your EDDM Postcards for Mailing

1. Bundling Your Postcards: USPS requires that EDDM postcards be bundled in stacks of 50-100 with a facing slip on top of each bundle. The facing slip, which you can print from the USPS website, includes information about your chosen delivery route.

2. Filling Out the Paperwork: Along with your bundles, you'll need to submit PS Form 3587, which lists all the routes and number of pieces per route. This form is also available on the USPS website.

3. Dropping Off Your Mail: Once everything is bundled and your paperwork is filled out, you can drop off your mail at the post office serving the area you've chosen for delivery. Alternatively, you can schedule a pickup with USPS for a fee.

Tracking Your Results

The final step in the EDDM postcard mailing process is tracking your results. This involves monitoring any increase in sales or inquiries that occur after your mailing and comparing this data with previous periods to determine the effectiveness of your campaign.

In conclusion, EDDM postcards are an excellent marketing tool for businesses looking to reach a wide audience within a specific geographic area. By following this step-by-step guide, you'll be well on your way to launching a successful direct mail campaign that could significantly boost your business's visibility and customer base.