Does Postcard Marketing Still Work? (Here’s Why It Absolutely Does)

In the age of digital everything, does direct mail still have a place?

Absolutely. Postcard marketing continues to be one of the most reliable and cost-effective tools for reaching real customers—especially when paired with local targeting. While email inboxes and social feeds are flooded with noise, postcards stand out in a tangible, personal way.

Here’s why postcard marketing still works—and why smart businesses continue to use it in 2025.

📬 Why Postcards Still Work in 2025

Even with the rise of digital marketing, postcard advertising offers unique advantages:

• ✅ Immediate visibility – No inbox. No ads to scroll past. Just instant attention.
• ✅ Tangible and personal – People engage more with something they can touch.
• ✅ Less competition – Mailboxes are quieter than online spaces.
• ✅ Easy to track – Add QR codes, coupon codes, or custom URLs.
• ✅ High ROI – Direct mail averages a 5-9% response rate (far higher than digital ads).

💡 Bonus: According to USPS, 70% of consumers say direct mail is more personal than digital communication.

🎯 When Postcard Marketing Works Best

Postcards are ideal for:

• Local promotions and grand openings
• Real estate listings and open houses
• Seasonal offers and holiday specials
• Service-based businesses (roofing, landscaping, salons)
• Healthcare, gyms, and wellness centers
• Political campaigns and nonprofit events

💡 Tips to Make Postcard Marketing Work Even Better

• ✅ Keep it simple: One offer, one message, one clear CTA
• ✅ Use bold headlines and eye-catching images
• ✅ Add urgency: “Limited Time Only” or “Expires Soon”
• ✅ Include tracking tools like QR codes or unique promo codes
• ✅ Target by ZIP code using USPS EDDM for local saturation

🖨️ Print Postcards with FlyerStudios.com

We make postcard marketing easy—from print to mailbox.

• ✔️ USPS EDDM-compliant sizes
• ✔️ Full-color, double-sided printing
• ✔️ Matte, gloss, or uncoated options
• ✔️ Fast turnaround and nationwide shipping
• ✔️ Optional bundling and prep for EDDM mailing

📬 Order Custom Marketing Postcards Now »

🏁 Final Thoughts

Postcards still work—because people still open their mail.

They’re personal, affordable, and powerful when done right. Whether you’re looking to generate leads, drive foot traffic, or stay top-of-mind in your community, postcard marketing remains a proven strategy.

Let FlyerStudios.com help you turn that strategy into real results.